Coors Light Chill Commercial

Leo burnett chicago no stranger to working for millercoors got the coors light advertising assignment in may.

Coors light chill commercial.

Coors light is kicking off the next phase of its made to chill campaign with a dog adoption program and a new spot that celebrates skipping cuffing season. When the mountains turn blue it s. Coors light tv commercial the official beer of being done wearing a bra song by toots and the maytals a woman gets home from work leaves her bag by the door and kicks off her shoes. Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app.

Rival ddb chicago handles the miller lite ad account. Watch interact and learn more about the songs characters and celebrities that appear in your favorite coors light tv commercials. Coors is 4 2 abv light beer that is always lagered filtered and packaged cold. It doesn t get colder than this.

For an industry that has relied on sexist advertising for decades it will be interesting to see how the modern approach plays out. After feeding her goldfish she heads straight for the refrigerator. Published on july 30 2019. A new campaign called made to chill lacks the snowy peaks.

The new 15 second spot which fits definitively in the oeuvre the brand has created within its made to chill world features a sweatpants clad woman grabbing a takeout box and a coors light from her refrigerator and settling in. Watch the commercial share it with friends then discover more great coors light tv commercials on ispot tv. She cracks open a can of coors light and removes her bra from under her shirt. The new coors light campaign.

Coors light which has spent years connecting its brand to rocky mountain imagery is getting domesticated.